高端门窗360°品牌重塑计划 

High-end Doors and Windows 360° Rebranding Program

定位 - 设计 - 摄影 - 宣传

Positioning-Design-Shooting–Promotion

在日趋激烈的门窗市场中，门窗企业清晰明确的品牌定位，实际上是企业品牌建设的基础，更是品牌经营成功的前提。

门窗企业找准自身品牌定位，不仅能够助力企业的品牌建设发展，还能在“同质化”问题严重的门窗市场中脱颖而出。

在中国经济增长放缓以及定制化和互联网电商兴起的影响下，高端门窗行业洗牌将加剧，门窗企业面临着更多的机遇与挑战。因此，把握门窗行业未来发展趋势，适时做出转型与调整，企业才能真正占得先机，赢得主动权。

In the increasingly fierce doors and windows market, the clear and definite brand positioning of doors and windows enterprises is actually the foundation of building enterprise brand and the prerequisite of successful brand management.

Identifying the brand positioning of the doors and windows enterprises, not only can drive the development of the brand building but also can make the enterprise stand out from the doors and windows market with serious “homogeneity” problems.

Under the influence of the decelerated growth of Chinese economy and the rise of customization and Internet E-commerce, the high-end doors and windows industry intensifies reshuffle and face more opportunities and challenges. Therefore, only grasping the future development trend of doors and windows industry and making timely transformation and adjustment, can the enterprises really win the initiative.

北禾认为，门窗企业转型、调整的第一步就是做好品牌定位，因为他是品牌建设的基础，是品牌经营成功的前提。

品牌定位是品牌与目标消费者群建立了一种内在的联系。门窗企业一旦选定了目标市场，就要设计并塑造自己相应的产品、品牌及企业形象，以争取目标消费者的认同。

Behold believes that the first step of doors and windows enterprises transformation and adjustment is to make brand positioning. Because it is the basis for brand building and a prerequisite for successful brand management.

Brand positioning is to establish an internal relation between the brand and the target consumer group. Once choosing target market, the doors and windows enterprises shall design and shape their own corresponding products, brands and enterprise image, to win the recognition of target consumers.

由于品牌定位的目的就是将产品转化为品牌，以利于潜在顾客的正确认识。成功的品牌都有一个特征，就是以一种始终如一的形式将品牌的功能与消费者的心理需要连接起来， 通过这种方式将品牌定位信息准确传达给消费者。

The purpose of brand positioning is to transform the product into a brand for the correct understanding of potential customers. The successful brands have one common feature, and that is to connect the brand function with consumer psychological needs in a consistent manner and then deliver the brand positioning information to consumers in this way.

北禾是谁？

北禾是一家独立的，以品牌策略为导向的整合品牌定位与品牌设计顾问公司。

北禾的存在价值在于，为优秀的企业创新品牌形象，让品牌成为企业最具有价值的资产。

我们的强项是品牌整合塑造。

Our strength is the brand integration and building.

北禾致力于发现消费者、产品、商业之间的情感/价值/文化连接。于是，我们成功服务了南方航空、华润集团、中兴通讯、华为技术、招商银行等知名世界500企业。他们的品牌和文化也一直在持续影响着。

秉持“一切皆品牌”的态度，我们为客户创造的品牌价值也获得了社会认可，北禾品牌项目曾获《首届“国艺杯”两岸三地设计邀请展》视觉传达类金奖、《第二届包豪斯国际设计大赛》专业组品牌类金奖、《广东之星设计大奖赛》品牌标志类金奖及VI规划类银奖等殊荣，得到广东乃至全国创意人士好评。

What is Behold?

北禾是谁？

What is Behold?

Behold is an independent brand strategy-oriented consulting company integrating brand positioning and design.

The value of Behold is to innovate brand image for excellent enterprises and make the brand the most valuable enterprise assets.

Behold is committed to discovering the emotion/value/culture connections among consumers, products and businesses. As a result, we have successfully served Top 500 famous enterprises such as China Southern Airlines, China Resources Group, ZTE, Huawei Technologies, China Merchants Bank, etc. And their brand and culture is playing influence all the time.

Adhering to the attitude of "everything is the brand", the brand values created by us for customers also receive social recognition. Behold brand projects have won the gold medal of The First "National Arts Cup" China Mainland, Hong Kong and Macao and Taiwan Design Invitation Exhibition of the visual communication group, the gold medal of The Second Bauhaus International Design Competition of the professional group, the gold medal of Guangdong Star Design Grand Award of the brand logo group and silver award in VI planning group, etc., getting the praise of creative professionals from Guangdong and even all over the country.